For example, they provide the categories that are used locally. These programs provide you with information to make your choice easier. This option allows you to go fast and save time. There are online software programs that can suggest categories to you. You will have to make sure to take into account the categories that will attract the most traffic. The rest will serve as secondary categories. This will obviously be the category that stands out the most. Use them later for a more in-depth search.Īt the end of your research, you can choose your main category. Then, note all the categories used by your competitors. To do this, perform a local search based on your main activity. To choose your category, you can start with the main categories used by your competitors. Then, think about the keywords that might be in the queries of people looking to find a place like yours. Try to clearly define your industry and the main service you offer. To find the most relevant categories, start by answering some questions. To choose the ideal category, several methods exist. How to choose the right Google My Business category for your business? The ideal is to associate relevant categories that will attract the most customers possible. Keep in mind that the objective is not to select an excessive number of categories. Google allows you to choose up to 9 secondary categories. To take the example of the beauty salon, your secondary categories can be ”pedicure”, ”hairdressing”, ”manicure”. For example, craftsmen who repair appliances or any other object are found in the “repair service” category.Īs for the secondary categories, they describe the particular products or services that your company offers. While for other trades, the categories remain broad. This is the case for piano repairers and tuners. Moreover, for certain sectors of activity, the categories proposed by Google are very precise. To avoid this, it is preferable to select a more precise main category, beauty salon in this case. This is confusing and may distort your natural referencing. This avoids you finding yourself in results of requests not very relevant for your activity.įor example, you own a beauty salon and as the main category, you will choose ”salon”. It is essential to be precise in choosing your main category. Google may display your business listing for queries with the keyword “emergency plumber”. For example, if you choose a main category that is plumber. The main category that you choose is the one that describes the activity of your establishment in a general way. You will not be able to create new categories, you can only choose the existing ones. Before continuing, it is important to specify that these are predefined categories. On Google My Business, you can define a main category, but also secondary categories. These features are often available for the food, health or beauty sectors. It can also be a URL or a directory of services and products offered. These special features can be as simple as a booking button in the business profile. Some business categories have special features. Specific features depending on the category A good description of your business increases your chances of being among the first results of a query related to your location and your business. When web users perform a local search, they expect to find a result in a well-defined geographical area. Through the category, Google wants to provide the user with the most relevant information. That’s why you need to define it carefully. The category of your business listing on Google My Business has a strong influence on your SEO ranking. The category strongly impacts your local SEO At the same time, it helps to connect your business with its customers. These are used to describe the activity of an establishment. On Google My Business listings, you will see categories. Google My Business category: What does it mean? The complete list of Google My Business categories in 2022.How to add a Google My Business category ?.How to choose the right Google My Business category for your business?.A main category and secondary categories.Specific features depending on the category.The category strongly impacts your local SEO.Google My Business category: What does it mean?.
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